Identity Marketing Campaign SWLA
We're Pretty On The Inside
Lake Charles/Southwest Louisiana is what some would call, "a destination of wonder and various attractions". The sheer volume of what can be experienced is astounding...literally. From the world-class hunting/fishing and the great outdoors to Exposure Magazine to the luxurious casino complexes or Cajun culture that is celebrated through food, festivals, music and language.
Time To Show Them Our Hits
To effectively communicate the diversity of the area for various groups the Lake Charles/Southwest Louisiana Convention and Visitors Bureau and Parker Brand Creative developed a five category "Identity Marketing" approach with broad strokes covering the top five reasons people travel to Southwest Louisiana. In order to better highlight who we are, the campaign will use sensory words to evoke emotion and bold calls to action. The five identities are Casino/Nightlife, Foodies, Outdoor Adventure, Family Fun/Festivals, and History/Culture.
For examples of the new campaign, log on to www.visitlakecharles.org/weRswla
We Don't Like To Brag, But....
The Lake Charles/Southwest Louisiana Convention and Visitors Bureau (CVB) will celebrate National Tourism Week, May 2-10. The travel and tourism industry has a powerful impact on Louisiana’s economy and continues to grow year after year. In 2013, the CVB generated 60,000 hotel room nights with an economic impact of $384 million for Calcasieu Parish. No big deal…
We Have An App
Visitor spending impacts virtually every segment of our economy from food service, gaming, transportation, cultural events, sports and more. One out of every ten Louisiana jobs depends on travel and tourism.
“It is important for our visitors and local community members to stay informed and engaged on all of the area’s attractions, events, new restaurants and other things to do. We encourage everyone to explore www.visitlakecharles.org and download our free Lake Charles Events App covering events throughout Southwest Louisiana to stay abreast of the fun and cultural opportunities that make the area special,” said Shelly Johnson, executive director of the Lake Charles/Southwest Louisiana Convention & Visitors Bureau.
Appreciatively Shaking Hands
Wednesday, May 6, is Volunteer Appreciation Day from 1-3 p.m. at the tourist bureau where area volunteers are invited for appreciative handshakes for their invaluable contributions to our community.
You Thought We Were Done, Didn't You? Not Even Close...
Thursday, May 7, Lt. Governor Jay Dardenne will stop by the bureau in a mini coach wrapped in Louisiana Travel’s latest campaign and statistics (we aren’t sure what that means, but it sounds rad). He will be promoting the state’s record-breaking tourism economic impact.
Friday, May 8, the bureau will honor the local air transportation staff with lunch at the Lake Charles Regional Airport. Calvin and I will assume the air transportation staff’s duties while they eat…don’t worry, we’re quick learners*. Also, on Friday, members of the bureau will set up a welcome display at the State Visitor Center in Vinton.
To celebrate Mother’s Day, the tourist information staff will hand out flowers on Sunday, May 10, to mothers who stop by the tourist bureau, as well as the Creole Nature Trail Adventure Point, while traveling.
We Know How Valuable Friends Can Be. Bring 'Em Along
During National Tourism Week, the public is invited to visit the tourist bureau at 1205 N. Lakeshore Drive in Lake Charles, the CVB’s satellite office located at Creole Nature Trail Adventure Point, 2740 Ruth St. in Sulphur, and are encouraged to invite their friends to Southwest Louisiana. The bureau will provide post cards, postage and refreshments. Every 100th visitor will receive a special gift. Gumbeaux Gator coloring books and colors will be given to children. The bureau is open from 8 a.m. – 5 p.m. Monday through Friday and Saturday-Sunday 8:30 a.m. – 4 p.m.
For more information, contact the lake Charles/Southwest Louisiana Convention and Visitors Bureau at (337) 436.9558 or visit www.visitlakecharles.org/NTW.
*Calvin and I won't actually be assuming the duties of the air transportation staff.
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